Account Manager

Brand Activation Agency

DNA secures Account Manager for a Brand Activation Agency

This position, straddling account and project management, emphasised below-the-line tasks with a focus on shopper marketing and digital strategies.

Challenge: Conveyed by the Business Director, the role demanded a candidate skilled in both account handling and project management - a rare combination. The dual nature of the role, with its emphasis on project management, posed recruitment difficulties as some candidates were averse to such a hybrid responsibility.

Due to a rapid organic growth within a critical account, our client needed an experienced Account Manager to join their team to support their team in managing the mounting workload.

HOW WE OPERATE

Our process

Explore DNA process which helped to secure an Account Manager for a Brand Activation Agency.

Through attentive conversations, we collected all the requirements for a new Account Manager who should have a deep understanding and balance between account and project management that the role demanded.

We remain in contact with both candidate and client to support them through onboarding and beyond.

Equipped with insights and a support network, our search commenced. Scouring various channels we identified a pool of potential candidates. Guided by our understanding of the role's complexity and our collaborative conversations, we were able to prove a selection of brilliant candidates with the right mix of skills and experiences.

With a shared vision established, collaboration took center stage. We delved deeper into the role's nuances with the Business Director. It became evident that the ideal candidate must be both a seasoned account handler and a deft project manager, seamlessly merging strategic thinking with hands-on execution. This collaborative exploration set the stage for a refined candidate profile.

Understanding of the role's intricacies enabled us to strategically position it within the market, ensuring we are able to attract the right talent.

The DNA team supported the client at every step of the hiring process, providing real-time feedback to ensure recruitment for this position was as smooth as possible.

Creating Purposeful Partnerships

The outcome

Efficient Recruitment

DNA Recruit swiftly sourced a versatile Account Manager with hybrid skills, seamlessly merging account and project management, driving targeted shopper marketing and digital efforts.

Targeted Match

DNA team overcame dual-role challenge by precisely identifying a candidate from our database, securing an Account Manager proficient in both project management and account handling, ensuring focused shopper marketing and digital outcomes.

Strategic Selection

Strategically recruited an Account Manager who excelled in account and project management, enhancing below-the-line work. The candidate's focus on shopper marketing and digital aspects resulted in impactful outcomes.

Dual-Role Success

DNA successfully sourced an Account Manager skilled in both account and project management. The candidate's focus on shopper marketing and digital components led to an effective integration.

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TESTIMONIALS

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The keyword that I would use to describe DNA is pro-active. Ali was fantastic at approaching the types of organisations that would make a perfect fit for my aspiration. He did so from the point of real understanding. He spent time understanding my experience and what I could bring to an organisation, and what I was looking for from my next appointment. Ali understands the business and the role, and I found him insightful as we discussed my next move. Fast forward ten years, and I still love it!

Ashley Patterson

Executive Planning Director

6 / 6

Stephen rapidly provided a range of great candidates for a senior sales role utilising-DNAs platform so succinct first interviews were provided. These could be viewed, discussed internally and re-reviewed prior to shortlisting for final interviews. The main challenge was the selection decisions as all the professionals proposed were excellent.

Adam Hainsworth

CEO & Owner, be the brand experience

1 / 6

I was highly recommended to meet Ali Wallace 19 years ago after working for a few agencies and looking for a new challenge – Ali was full of great advice, very focused on cultural fit and well connected to agency leaders. Within days I was meeting the co-founders of TLC Worldwide and rapidly offered a role as an Account Director. Since then, I have been on an incredible journey around the world with TLC, for almost 2 decades. I would strongly recommend anyone in marketing to speak to Ali about hiring great talent or looking for an exciting role.

Alex Javer

Chief Strategy Officer, TLC Worldwide

2 / 6

I first engaged with DNA when Ali and his team visited UAE 10 years ago where he and the team were looking to place some very talented positions into Grey Group in Dubai. Within minutes I understood that DNA’s agency knowledge, insight and global spread was impressive, and the team had obviously done some very thorough research on candidacy and needs. Ever since then, DNA has always been engaged, looking for opportunities for my staffing needs and reassuringly, looking for the right opportunities for myself, aiding my personal creative journey. Ali recently presented me with a ‘glove’ opportunity, where the brief could have literally been written with myself in mind, and through a very interpersonal approach, DNA coached and facilitated everything needed to make the introduction and interview process an informative, pleasurable and successful experience. Always reassuring to have a team who are driven and knowledgeable, who research positions that don’t just fit, but can immerse candidates seamlessly into creative organisations – DNA is an apt naming moniker for a personal partnership like this.

Andrew Mitchell

Executive Creative Director

3 / 6

In the world of advertising, you’re only as good as the people around you. Having led creative departments for some of London’s leading agencies throughout my career, Ali Wallace is the epitome of this, and on many fronts. He has helped me find talent to make me look great for well over 15 years and introduced me to Trouble Maker, which he knew would be my dream home. All this has been made possible by Ali getting to know how I tick as a human being and creative leader, by building both a great friendship and trusted ear – he has been an amazing counsel both in business and in life, helping me navigate my way through my career and beyond. Whether you’re looking to hire, be hired, or fancy some thoroughly enjoyable company at the Oval or for someone to find your ball(s) on the golf course, I couldn’t recommend Ali more highly.

Andy Taylor

Chief Creative Officer, Trouble Maker

4 / 6

The process was inspiring and my recruiter, Yasir, felt more like my spokesperson than a recruiter. We created a video CV through the DNAScreen platform, which allowed me to demonstrate my experience and abilities as a "Video CV" for the client which helped push for exactly what I was looking for: my dream job. Communication was cogent and I was kept well informed throughout the process. It's easy to lose talent to nerves, so I recommend DNA's approach to recruitment.

Arthur Brennan