Business Development Manager

DNA Recruit is working with a fast-expanding Immersive Experiences agency looking to scale globally. They're hiring a Business Development Manager to help drive International growth by selling licensing agreements for bold, Interactive Art and Live Event experiences.

About the Role:
As Business Development Manager, you’ll be responsible for identifying and securing new licensing opportunities, crafting bespoke proposals, and leading strategic pitches that demonstrate the value of immersive storytelling. You’ll work cross-functionally with internal teams and represent the agency across global markets, supporting their mission to bring high-impact, experiential events to audiences everywhere.

Key Responsibilities:

• Sell licensing rights for location-based Immersive Events
• Secure brand and corporate event partnerships that align with larger experiential strategies
• Develop and execute a strategic business development plan
• Identify, target, and secure new licensing partners globally
• Conduct market research and utilise B2B sales platforms to identify opportunities
• Support the licensing team with tailored proposals and impactful presentations
• Negotiate and close high-value contracts, ensuring profitability
• Represent the company at industry events and networking opportunities
• Manage and optimise the CRM system for accurate lead tracking
• Collaborate with Marketing, Production, and Operations teams to ensure seamless project delivery

 
Skills & Experience Required:

• Proven experience in Business Development or Sales within the Immersive Arts, Live Events, or Experiential Marketing sectors
• Strong network within Live Events or Location-Based Entertainment
• Track record of securing high-value, strategic partnerships
• Strong negotiation, presentation, and relationship-building skills
• Experience leading sales teams and driving commercial growth
• Proficiency in CRM tools (e.g., Salesforce, HubSpot) and Excel
• A proactive, self-motivated, and results-driven mindset

 
Salary: £40,000 - £50,000 per annum (Dependent on Experience).
Location: London (Hybrid)
Job Reference: AW 11671

DNA is committed to promoting a diverse and inclusive community and welcomes applications from candidates of all backgrounds.
Although we try to respond to all applications, unfortunately, due to the high number we receive, we are unable to respond to all of those who are unsuccessful. 

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DNA Recruit deliver dynamic recruitment, search and talent solutions and provide insight, knowledge, and credible introductions necessary for client-side and agency roles. Areas we specialise in New Business, Account and Project Management, Strategy and Planning, Events, Experiential, Creative and User Experience Design, Technology, Product, Marketing and Data roles in permanent, contract and freelance recruitment, search and selection, talent advisory and consulting across the UK and globally.